I  N  V  I  T  A  T  I  O  N

  California Licensee to Launch Bilingual MegaLinkerYellow Pages
in San Joaquin County, CA -- September 2004
 
The Web site will be the companion to RCN's printed yellow page book, 
La Seccion Amarilla en Espanol,
which serves Northern California


“MegaLinker has a definite first-mover advantage, placing it, probably, three or
 four years ahead of the competition.”
  – Richard Simpson, K.M. Ventures

Yellow Page companies, marketing companies, investors and businesses interested in the forthcoming launch of  La Seccion Amarilla en Espanol's bilingual MegaLinker, an entirely new Internet revenue-generating system for yellow page directories, are invited to review a demonstration of MegaLinker’s patent-pending yellow page directory model and ADcommodities bidding board.

Purpose:
The purpose of this invitation is to offer early partners the opportunity to exercise their right of exclusivity in the launching of the MegaLinker enterprise in their specific territories.

Description:
The MegaLinker is the engine that drives the new revenue and delivery system destined to  relegate all standard yellow pages to a subordinate industry.   

"However this does not mean that yellow page directories will be out of business,"  Esme Taylor, CEO of the Yellow Pages Superhighway, and inventor of the MegaLinker system, said: "On the contrary, integrating with the MegaLinker will substantially enhance their profits by expanding both their international reach as well as specifically targeting local markets for even the smallest of businesses, which has not been possible on the Internet. By partnering with the MegaLinker system yellow page companies can participate in MegaLinker's new revenue-sharing features, without scrapping their present systems."

New Opportunities for Local Businesses:
Local businesses, which have, until now, been underserved on the Internet,  will be delighted to find that they can log on to display their Web sites in specific local zip codes and categories, and can even stop and start their advertising at will.  They can make all these choices themselves by simply logging on to the MegaLinker system.  

Global Markets Easily Accessed:
The MegaLinker system  serves the global marketplace by facilitating cross-border trade, and opens many doors for large global marketing partners hungry for a new game.  Corporate advertisers can, with just a few keystrokes, display their Web sites in directories around the world in the categories, areas, dates, quantities and language of their choosing.

New Revenue System:  
One of the many innovative features in MegaLinker’s new model is an entirely new ‘virtual real estate’ revenue-generating system called BumpRate, which introduces an exciting 'bump-your-sponsor' opportunity into a hitherto plain, utilitarian directory.   Bump-Rate's huge revenue-potential is easily produced when businesses log on and instantly bump their sponsor's Web site off the entire page underneath their free listing, and replace it with their own Web site.  Bump-Rate™  introduces an entirely new revenue system not based on any marketing or advertising strategy presently being used on the Internet.   

Projected National Revenues:
For every one million businesses contacted, and with a success rate of only 5 percent, the gross revenue generated by Bump-Rate™ --just one of our “virtual real estate” features --is estimated to be $12,000,000. If that same success rate could be continued throughout all 14,000,000 US businesses the gross revenues would be $168,000,000. La Seccion Amarilla en Espanol's launch will prove how close we can come to this estimate.  Since we believe a much higher success rate is possible, and because we are introducing other out-of-the-box features, this figure could be substantially higher.

In light of the fact that there are over 300 yellow page companies on the Internet who have yet to make a profit of any significance, we have determined that the weak link is the inability of a sales force to generate impressive revenues due to the limitations of current offerings.

If we can prove that yellow pages salespeople will generate substantially more revenue, easily and conveniently, through our MegaLinker model than is possible with any other model, we are confident you will agree that this is a process which cannot be ignored. Up-selling opportunities, for both print and online directories, are omnipresent and compelling. 

For the first time on the Internet, the patent-pending MegaLinker system empowers small businesses to offer their products or services to specifically targeted local zip codes or categories, and corporate advertisers through its global ad-ordering system. We invite you to review our demo and proposed plan of action.

Beta Test: 
La Seccion Amarilla en Espanol's bilingual MegaLinker  will test responses to the MegaLinker model from businesses, users and sponsors in San Joaquin County, CA.  We will also test user responses through advertising in the local papers, television and radio, and other marketing opportunities.  

This beta test will not only prove our concept that a 5 percent BumpRate is possible, it will open many doors with major yellow page marketing partners worldwide.  It will also allow for the development of the sales and customer service tools for successive licensees worldwide.

The development of training methods: sales materials, marketing strategies and manuals; creating the standard against which we can sell in other states and to other countries and communities around the world that have the bandwidth.  At the same time our marketing and legal teams can create the sales model for licensing the MegaLinker to other licensees worldwide.
 

ADcommodities An additional benefit for yellow page directories is ADcommodities, another new enterprise that will be offered to interested companies.  ADcommodities provides the MegaLinker model with a continuous stream of national sponsors who win their bids on ADcommodities’ bidding board.

Funding:
"Our immediate plans are to seek funding to build the entire national and global MegaLinker-ADcommodities system, Taylor added, "We are looking at venture funding, Entrepreneurs-in-Residence, yellow page companies, compatible marketing companies in the US and foreign countries, and other entities that have the funding and/or technical capability to develop this industry to its highest potential."

Interested principles are invited to monitor results, assist in formulating policy, secure first-right status on your prime territory, infuse new features, and review new revenue producing applications for yellow page directories, both online and printed.

  Please contact us, at your earliest convenience, for an appointment for an online demonstration of our 
  product.  All you need is a PC and Internet Explorer.


Qualified principles please contact:
 


Esme Taylor, CEO
Yellow Pages Superhighway, Inc.

http://www.bestyellow.com
P.O. Box 1687
Sausalito, CA  94966

(415) 332 9822
(415) 332 1473 (fax)
etaylor@bestyellow.net


Rudy Roma, CEO
RCN Milestone Publications, Inc.

http://www.latinobuyingpower.com
203 W. Main Street
Ripon, CA 95366

(209)599-3540
(209)599-7992 (fax)
rroma@latinobuyingpower.com


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 INVESTOR  INFORMATION & INVITATION:

  MegaLinker Yellow Pages Beta Test in San Joaquin County, CA 

 PRESS  RELEASE:  Agreement  to License the MegaLinker System Signed between 
Yellow Pages Superhighway and RCN Milestone Publications

Reaching Hispanic Entrepreneurs

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P.O. Box 1687, Sausalito, CA 94966